Social media has revolutionized how people consume and share content, and viral videos have become ubiquitous in this landscape. From the infamous “Charlie bit my finger” to the latest TikTok trend, viral videos can captivate audiences and generate enormous amounts of engagement in hours.
But what makes a video go viral? What key elements separate a successful viral video from the countless others that never gain traction?
This article will explore the anatomy of a viral social media video. We’ll deeply dive into the various components of a successful viral video, from its content and tone to its format and distribution strategy.
By analyzing some of the statistics regarding viral videos, we’ll uncover the secrets behind their success and provide insights into how you can create your viral content. Whether you’re a content creator or simply interested in the psychology of social media, this article will provide valuable insights into the fascinating world of viral videos.
What are Social Media Viral Videos
Table of Contents
- 1 What are Social Media Viral Videos
- 2 Psychology of Social Media Viral Videos
- 3 What are the Perks of Utilizing Social Media Viral Videos
- 4 Social Media Viral Videos Statistics
- 5 Best Practices in Creating Social Media Viral Videos
- 6 Takeaways
Before we go deeper into the components of viral videos, let’s first discuss their definition. Social media viral videos are videos that rapidly spread across social media platforms through likes, shares, and comments, often becoming popular within a short time.
Viral videos on social media can feature a wide range of content, including humorous, emotional, or informative material. They often tap into current trends, events, or cultural moments. Moreover, they have a powerful impact on the public consciousness, creating new trends and driving social change.
Psychology of Social Media Viral Videos
The psychology of why videos go viral on social networks is a complex and multifaceted phenomenon. Several variables contribute to the success of a viral video, and understanding these factors can help us understand why some videos become viral while others do not.
Viral videos often evoke strong emotions in viewers, such as happiness, surprise, fear, or awe. People are more likely to share videos that make them feel strong emotions, as they want to share that experience with others.
Videos that showcase something new or unique are more likely to go viral. People are always looking for something fresh and exciting; when they find it, they want to share it with others.
Viral videos often depict situations or experiences that are relatable to many people. When people see something they can relate to, they are more likely to share it.
The timing of the release of a video can also play a significant role in its success. If a video is released at the right time, such as during a major event or holiday, it is more likely to gain attention and be shared widely.
Videos that are easy to share and distribute on social media platforms, such as Facebook or Twitter, are more likely to go viral. It is because people are more likely to share content that is easy to access and share with their friends and followers.
Viral videos are often shared by social media influencers or celebrities who have large followings and can amplify the reach of a video by sharing it with their own followers.
What are the Perks of Utilizing Social Media Viral Videos
As a business owner, you may be thinking, why do I need to create and share a video on social media? Why do I need to utilize viral social media videos? To help you better understand, here are some benefits of incorporating a social media video into your marketing campaign.
Pros 1. Increased brand awareness
Viral videos can help to increase brand awareness by reaching a larger audience through social media shares and likes. It can lead to an increase in brand recognition and potentially attract new customers.
Pros 2. Cost-effective marketing
Viral videos can be a cost-effective way to market a brand since they can be produced inexpensively. You can create social media videos using only your smartphone or a free video and audio editor online.
Pros 3. Increased engagement
Viral videos often generate high levels of engagement on social media, which can help increase a brand’s visibility and credibility.
Pros 4. Targeted marketing
Viral videos can be targeted to specific demographics and interests, making it easier to reach the desired audience.
Pros 5. Increased sales
Viral videos can be a powerful tool to drive sales by showcasing a product or service in a fun and engaging way.
Pros 6. Improved brand image
Viral videos can help to improve a brand’s image by creating positive associations with the brand and increasing brand loyalty.
Social Media Viral Videos Statistics
Still not convinced about the advantages of viral videos on social media? Here are some surprising statistics that reveal the power of viral videos and prove their effectiveness. Let’s take a closer look.
- 1200% more shares are produced by social media video than text and picture material combined, according to LinkedIn research.
- 41% increased website traffic is experienced by businesses utilizing social media videos, according to a report by Aberdeen Group.
- 93% of businesses have gained a new customer on social media thanks to a video, a study by Animoto founds.
- 64% of users are more likely to buy a product after watching a social media video, thus leading to increased sales, according to a report by Forbes.
- 91% of consumers say they’d like to see more video content from brands; thus, it helps businesses build a loyal following, according to a report by Wyzowl.
Best Practices in Creating Social Media Viral Videos
Creating a video that goes viral on social media is a holy grail of content creation. While there is no guaranteed formula for success, certain best practices can increase the chances of a video achieving widespread popularity. In this article, we will discuss seven of these best practices.
Tip 1. Keep it Short and Snappy
Its length is one of the most critical factors in creating a viral video. Social media users have limited attention spans, and a lengthy video will likely lose interest quickly. Therefore, aim to keep your video short and snappy. Ideally, a video should be between 30 seconds and 2 minutes in length, and the content should be engaging from the start.
Tip 2. Tell a Story
People love stories, and a well-crafted narrative can help you connect with your audience emotionally. Create a compelling storyline for your video, and ensure a clear beginning, middle, and end. The more relatable and emotional the story, the more likely it is to be shared.
Tip 3. Embrace Trends and Pop Culture
Creating a video that taps into a current trend or pop culture phenomenon can help it gain traction quickly. Monitor the latest trends and memes and try to incorporate them into your video if relevant. Utilize a music video or meme maker to ensure your content is on par with the latest video hits.
Tip 4. Optimize for Various Channels
Ensure your video is easy to share across social media platforms. Include social media sharing buttons on your video, and encourage viewers to share it with their friends and followers. A shareable video can help you reach a wider audience and increase the chances of it going viral.
Tip 5. Use Humour
Humour is an effective way to connect with viewers and make your video memorable. A funny video is more likely to be shared than a serious one, so try injecting humour into your content. However, be mindful of not crossing the line and causing offence, as this can damage your reputation and cause the video to backfire.
Tip 6. Use High-Quality Video and Audio
A video that looks and sounds good is more likely to be shared and viewed than one that is poorly produced. Invest in high-quality equipment and a professional video editor, and ensure your video is well-lit and visually appealing. Pay attention to sound quality as well, as a video with poor audio can be a major turnoff for viewers.
Tip 7. Include a Call to Action
Finally, include a call to action in your video to encourage viewers to take a specific action. It could be as simple as asking viewers to share the video or visit your website for more information. A clear call to action can help you convert viewers into customers and increase the success of your video.
In conclusion, creating a viral video requires a combination of creativity, strategy, and luck. While there is no guaranteed way to achieve viral success, following these best practices above can increase the chances of your video gaining traction and reaching a wider audience.
Remember to keep your video short and sweet, tell a story, make it shareable, use humour, tap into trends, use high-quality products, and include a call to action. Several other factors also contribute to the success of viral videos, such as emotional appeal, novelty, relatability, timing, shareability, and influencer marketing.
As a business owner, incorporating viral videos into your marketing campaign can have significant benefits, such as increased brand awareness, engagement, and sales. It also results in cost-effective marketing, targeted marketing, and improved brand image.