Instagram has one billion monthly users, which would mean that one gets to make a lot of sales. But it is not as easy as it sounds. Usually, marketers give up as they are not aware of the various promotion techniques. But do not worry. In this blog, we will take a look at some of the latest methods to drive more sales.
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1. Take Advantage of Instagram Shop
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You can showcase your items on the Explore page by setting up a “Shop” on Instagram. Here millions of people visit and have a look at the items every day. Users can view videos, buy, or scout for new posts via common tags on the Explore tab (e.g., Style, Beauty, Nature). The new store tab will put your items in front of fresh eyes, not just those who follow your account and see your posts in their feeds.
Once you have set up your virtual shop, do not forget to announce that your posts are shoppable. If you are writing a paper on Instagram sales, include this point. And if you require further information, you can avail of essay writing service from professional experts.
Inserting hashtags is a form of organic promotion; you do not have to pay any amount. The Instagram algorithm helps in promoting the hashtags (unless you are shadowbanned) so that more people can see your posts. In fact, you can include up to 30 hashtags per post. Some of the most popular hashtags right now are #covid #WHO #newyear2021 etc.
Boost your sales by featuring and tagging brands/products directly in your Instagram feed images. Are you aware of the fact that you can tag up to five products per video or image? Similarly, you can tag up to 20 items on multi-images and carousel posts.
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3. Join Instagram Pods Now
If you are new to Instagram and you don’t have tons of followers, you can then join Instagram pods. Pods are groups of users of Instagram who work together to increase the follower count and engagements. Generally, you are requested to like, comment, and share the rest of the Pod member’s posts.
When you do, the other members take it upon themselves to like, share, and comment on your posts. It is recommended that you create a group of 15-20 people sharing the same niche. You can send DMs to one another and even ask them for suggestions. Initially, you must refrain from becoming a member of giant Pods.
Instagram is a great platform for having a connection with your audience or followers. You can share exclusive content on your stories or hold an Instagram Live session. You can answer queries put forward by the audience, post-behind-the-scenes content, or even spread the word about new products. In addition to this, you should also use the swipe-up feature (only available for accounts with more than 10,000 followers) which leads the visitors directly to your website.
You can also showcase products via Instagram Story. However, the lifespan will be only 24 hours. But, if you want further promotions, you can report it again by changing the caption or the picture as the same post won’t be attractive. In this case, you can only tag one item per story. To catch the attention of the people, you should include videos or pictures of real people.
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Video posts fare well in comparison to pictures and texts when engagements are concerned. If you want to make more sales, you should include short clips to promote your products or services. To spice up the video content and to attract more customers, infuse the clips with emotional content incorporating sadness, nostalgia, etc.
It has been seen that marketers who use videos grow revenue 49% faster than non-video users. Planning the videos with a particular purpose in mind (e.g. driving traffic to your blog, sparking engagement, or educating your audience) is a wise idea. Add captions and always keep the length of the clips from 1 to 2 minutes.
6. Run Contests and Announce Giveaways
Contests, giveaways, and shoutouts are some of the newer ways to grab the attention of the people. In order to increase follower count and enhance the prospect of making more sales, you have to announce contests occasionally (every 4 months or so). Some of the ideas that you can use are:
- Comment, like, and follow. To enter your contest, users will have to like your post and follow you.
- Tag a friend. For every friend the follower tags in your post, they get one entry.
- User-Generated Content (UGC). Your audience generates their unique posts and tags your business or uses a hashtag coined by you.
The best sort of contest so far is the UGC contest. The more attractive the prizes, the more entry you can expect.
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There is always that one picture that makes us stop scrolling through the feed. Usually, the picture consists of a subject matter we like. It might be wildlife, landscape, portrait, gadgets, music, etc. The pictures are of HD quality, having amazing clarity and details. If you want to post amazing photos, you don’t need expensive DSLR cameras. Your smartphone will work just fine.
- Use natural light if possible
- Stop unnecessary exposure (to do this, tap the brightest part of your frame before taking the photo).
- Shoot at night, at dusk, or on a gloomy day.
- Click photographs from various vantage points.
- Rely on interesting frames, such as a hedge, two skyscrapers, or just some extra space.
Following this, enhance the images with Adobe Premiere Pro or any other applications.
8. Run Promotions and Instagram Ads
Did you know that 69% of the marketers in the US spend their influencer budget on Instagram ads? Yes, you read that correctly. Instagram advertising has the potential to reach 849.3 million users. If you haven’t launched an ad campaign on Instagram yet, it is advisable that you try it out today.
When planning your Instagram ads, follow these pro tips.
- Know what the audience wishes to see.
- Keep the post concise. Your text is cut off after two rows, so inspire your audience with a CTA.
- Get involved with consumers. To ramp up the sales, treat your paid advertising just like your organic posts.
In addition to this, you can get hold of influencers to get introduced to a newer audience or use emojis to get into modern trends. In short, you have to keep on experimenting in various ways.
Author Bio: Peter Clarke is a social media expert, and he has been associated with various firms, helping them reach their targets. He is also a blogger, where he shares tips on increasing followers, promotions, etc. Presently, he supervises law essay help and at MyAssignmenthelp.com.