The user interface (UI) and user experience (UX) of the prospects always remain the prime objective of a brand. Whether it is a website interface or mobile interface, a brand would go the extra mile to boost its content marketing strategy. Today, we will talk about how the user interface (UI) can increase the efficiency of content marketing strategy.
Content marketing strategy is executed in every industry. A brand conveys its message, offerings via the web interface or mobile interface using a content marketing strategy. But sometimes just offering products and services is not enough. The industry dynamics do not allow things to keep simple when you can find that your competitor is applying every possibility to increase the user experience via UI. Sometimes a brand launches a split test to understand what triggers a prospect to enter into the funnel.
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Moreover, a brand saved its costs of research because of this split test. A brand uses such information to target to increase the user experience, and ultimately more leads are generated. Thus, a brand must identify the attributes that make prospects feel confident. As a result, these feelings will trigger the actions to enter into the funnel process.
A quick and user-friendly website can create the first impression of a brand website’s effectiveness and efficiency. Users won’t be necessarily informed about the process of the funnel while exploring the website. But a prospect is involved with UI, which maximizes his UX, which ultimately increases the chances to buy brand offerings.
Lessons to Revamp Website User Interface to Maximize User Experience
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It is up to a brand that how they wanted to portray their image via their web design. For instance, a law firm or financial service company would prefer to keep things professional and sophisticated. Instead of using colorful schemes on a website, a law firm would be using the black and white theme for its website. Similarly, a clothing brand would use rich color design elements for its website to give customers confidence and excitement. The brand can further use telegraphing, which further reduces the resistance to buy from them. The right interface helps a brand give the customers confidence that they have chosen the right brand.
A brand can affect the content marketing strategy using the best way to install its website’s interface. A brand can apply the following established principles to design a website, which creates a user experience aligned with the brand’s content marketing. As a result, a brand exceeds its chances to get success in the most competitive market.
The first impression comes from website UI, which makes them feel about the brand persona.
Instead of thinking about the offerings visible to the customers, a brand should focus on how much they feel good about the brand. It is a matter of fact that a brand always wanted to portray an image of an authentic and genuine brand among the competitors. However, an e-commerce website is trying hard to keep it convenient for the users to place an order over the online website. However, the content and offers are already available on the website, but how it increases user experience matters for a brand. Sometimes a brand has impressive content and offerings, but the user interface is not friendly. The brand would likely lose the leads due to the website’s complex design.
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A brand with an unstructured website cannot align with the user interface, which hasn’t a structural website.
It is obvious that without a structured website, content cannot be aligned with the brand’s interface. So, it is crucial to fix the website glitches, which reduces hurdles in improving user experience. For instance:
- Improve website loading time.
- Compressed website media files
- Install navigation schema
- Give priority to the most desired and searched information on the website, like contact information.
- Typography on the website matters a lot. It is important to keep things balanced, which reduces the difficulty in reading the content on the website.
- Use appropriate colors and visuals. Don’t use more than 2-3 primary color combinations for website themes.
- Make your website interface friendly for the mobile version as well.
Without good content, no brand can succeed even with good website design.
Nowadays, content marketing strategies and elements of website design are formulated and aligned to reduce the website’s bounce rate. The content strategy attracts and retains the prospects on the website. But don’t make content for the sake of content. However, a brand’s site is simple, accessible, and attracts visitors’ attention to the website. But to retain them on the website, it is necessary to have relevant content on the website pages. Both SEO and user interface plays an important role in lead generation for the brand.
According to Google, website visitors form a ‘gut feeling’ via the first impression.
A visitor on a website observes different things, the complexity, content, user interface, etc. For instance, they compare the website design and content with the competitors. As a result, within 17-50 milliseconds, they evaluate the websites with a snap. Both the website content and UX gives first impressions to the visitors. It is important to keep a brand’s website landing page in a different language or use animations to guide visitors. Try to identify the things which a visitor is looking for on the landing page. Highlight and prioritize the content that influences visitors’ interest in the brand.
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There are many theories to optimize UI with a content marketing strategy. The more you make convenient and interest for the visitor, the more your bounce rate will be decreased. As a result, prospects can be converted into leads within minutes. Some experts provide single solutions to these problems within a short period. If you need any consultation or advice, give us a ring or fill the contact form. DesignHours are just a step away from solving your problems.
About the Author:
- Emmanuel Hughie
- Digital Marketing Consultant
- MBA Marketing from NYU Stern School of Business
- NY City, US.
Emmanuel Hughie was born and raised in NY, US. He studied Digital Marketing at NYU Stern School of Business. A well-known content writer and digital marketing consultant. He has written for over ten different websites.