What is the power of social media and new technologies for businesses, especially those that are just starting out? How can we better communicate what we do and our advantage over the competition, especially when the budget is not high?
When you start a relationship with customers, it is important that there is communication and you take into account the small details in order to earn their trust and that of the people who are not directly involved.
Discover the benefits that PR provides to your company. Experts tell you what are the communication strategies that your business requires for its development.
What do we mean by Public Relations (PR)?
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They are integral communication activities that every company, regardless of its size or turn, must have as part of its main strategy. Thanks to Taurus Public Relations, it is possible for a company to ensure that its product, rather than advertising it through advertising or any other external form, is heard, spoken, read, known and understood by a certain audience. Simply put, PR manages to make an article En-ten-di-do by the public and therefore desired.
It is then, at this precise point, where the area of advertising, design and marketing of a company come to converge with the communication strategy that has previously been carried out in media with PR.
Integrate PR into our communication strategies
When a company of any size is willing to integrate PR, as part of its communication strategy it must first understand that PR is not a Sales Force nor are they the Telemarketing area, but they are the area responsible for the correct communication of what is launched as news, as a new product or alliance in the company. They are responsible for generating that expectation about the company constantly within the target audiences and keep appearing in focused media.
A company that decides to integrate PR in the part of communication strategies must understand that these must be aligned with the sales strategy, objectives and direction of each company. Also, every company must remember that, no matter the size of the firm. If PR aligns with the sales goal and vision of the company, it’s clear that everyone will grow together seamlessly.
In what way do PR strategies benefit SMEs?
About public relations we must understand something fundamental: it is an activity where those who practice it must be able to sell interesting, captivating and relevant stories to the media about a brand or a company.
In this context, it is necessary for SMEs to perceive and understand that a PR activity is not necessarily something expensive and unassitable, today there are enough offers on the market willing to work with small and medium-sized companies under an offer where they can make known, in the media, their products, technology and innovations.
What services does High Impact offer to companies, in the area of PR?
For high impact business strategies in communication, a company must offer the following services:
- Press Releases
- Press Conferences
- Press Tours
- Updated Media Database
- Professional Photography
- Digital Clipping
- Physical Clipping
- Note Monitoring
- Competitor Monitoring
- Real-time monitoring of media presence anywhere in the world