There are a lot of marketing strategies for MSPs, but a lot of them are the same and don’t work as well. In this article, we will talk about seven simple MSP marketing tips that will help your business grow.
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Create An Amazing Website
Some people think that they don’t have the skills to create a website. But that’s not true! Pronto Marketing can help you create a website that is easy to use and has all the information a buyer or seller would want to know. You can include a link to Google Maps, high-quality photos of your staff working, and video testimonials from your past clients.
You should also partner with other companies that you have worked with in the past. Establishing relationships with other local businesses will be beneficial for both of you.
Write on your blog
Write about information that would be helpful to local businesses in need to outsource their IT needs. Put yourself in their shoes and blog about what you would want to know about or the latest trends etc. You can also write blogs about ways to troubleshoot common IT issues and build your authority by talking about what you’re the expert on..
Hubspot reports that blogging is the way to go and that it improves your website’s SEO. Did you know that it can lead to 55% more visitors to your website?
Gather Reviews and Testimonials From Previous Clients
If you have worked with clients and had good experiences, ask them to leave a review on Yelp or Google My Business. People who are looking for a service like the one you offer will often check these websites to see what others have said about your company. Having reviews and testimonials on your website is a good idea too because it will show potential customers that you are trustworthy.
Clutch is a great place for small businesses to search for IT companies! However, did you know that IT companies can also use it? Each month, over half a million buyers and sellers of services use the Clutch platform to find B2B vendors.
Create a Contact List and Send Out a Newsletter
Creating a contact list is a good way to market your business. You can get this from open events, emails, or mail sent in a specific zip code or even from social media. You can use this list and create a newsletter to send once a month. The newsletter may have tips or other information that a prospective client might want to know. One way to do this is through Active Campaign, which is a popular company to use for newsletters.
Ask for Referrals
People are more likely to believe a friend or family member’s recommendation than advertising. You can encourage your friends and family to refer people to you by giving them your business cards. You can also team up with other agents or businesses to share referrals.
Launch a webinar series
Webinars are a great way to learn about digital marketing. They are a way for regular people to learn from top-level professionals. Marketing an MSP is no different. The ability to reach your target audience with valuable advice is important.
This is because most aspects of the MSP sales cycle require trust and reliability from potential customers.
Webinars are a good way to show people that you know what you’re doing. We also know that some people prefer to listen to things instead of reading them or seeing them. That is why webinars are a good way to show people what you can do and help meet the needs of potential customers.